Buying a house isn’t something that is done without a lot of serious thought. For many, purchasing a property will be the biggest investment they ever make, so why not be rewarded for it?

Similar to airline rewards systems and loyalty credit cards, there’s a unique way that home owners can earn big when finding somewhere to call their forever home.

RBN is a trusted platform that is changing the way that Americans navigate the property ladder, and the company was conceived around the idea of earning reward points through the most sizeable purchase that many consumers will ever make.

As well as giving unrivalled access to top-tier luxury real estate agents, the platform makes those large financial transaction a little more rewarding by offering homebuyers and home sellers luxury travel experience and once in a lifetime getaways.

“For most people, buying or selling a home is both a major life milestone and their single largest financial transaction, yet the experience typically ends at closing,” said Kipp Lassetter, CEO of RBN Rewards. “What we’re doing is extending that moment. Real estate transactions carry significantly more financial weight than everyday spending, which creates the opportunity for far more meaningful rewards. By connecting clients with top-performing agents and unlocking benefits ranging from travel to financial incentives, we’re introducing a new way for buyers and sellers to realize additional value from the transaction.”

Once a deal is completed, clients will earn points tied to the value of the purchase or sale. These are funded through a share of the agent's commission, positioning the model as a referral-based structure that redistributes part of the transaction value back to the buyer or seller.

A $1 million real estate transaction could generate up to 500,000 reward points, which is enough to fund a luxury vacation, first-class flights or a selection of money-can’t-buy high-end experiences. When redeemed through the RBN platform, points are typically valued at around two cents each, translating into meaningful real-world value.

Zach, an emergency medicine physician, and Kaitlin, a pharmaceutical sales professional, enjoyed a dream trip to Greece after they closed on their property in Wisconsin. The experience, taken with their RBN Rewards points, valued at more than $10,000 and included flights, accommodation, private transfers and curated excursions.

The Greece itinerary included a private driver-led tour of Mykonos, a sailing experience around Milos and a guided exploration of Athens, all organized through a travel advisory service connected to the platform.

Zach and Kaitlin have since applied a similar strategy to their honeymoon, using a combination of rewards and credit card points to secure more than $20,000 in accommodation value.

“Clients today expect more than just transaction support — they’re looking for added value throughout the process,” explained Billy Nash, an RBN Participating Agent with The Keyes Company / LeadingRE. “Being able to offer rewards as part of the experience allows us to deliver something tangible beyond closing, while strengthening long-term relationships.”

In May 2025, Forbes Global Properties announced its partnership with RBN. According to Michael Jalbert, CEO of Forbes Global Properties, RBN's innovative model added incredible value for Forbes Global Properties agents.

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