Bentley FULL SEND

Bentley

Bentley has leaned into its performance narrative with a new limited-edition collection tied to one of its most aggressively styled marketing exercises to date: Supersports: FULL SEND, a short film fronted by stunt driver and motorsport personality Travis Pastrana.

At its center is a dramatically reworked Supersports model producing 666 PS with rear-wheel drive and a chassis and aero package tuned for maximum theatrics as much as speed. The result is less traditional luxury grand tourer and more controlled chaos—filmed gymkhana-style across Bentley’s own Crewe campus, a factory complex that dates back to 1938 and has recently become a showcase for the brand’s renewed industrial investment.

The accompanying collection is aimed squarely at enthusiasts who want a piece of the project rather than just the film. It includes two scale replicas of the #199 Supersports car used in production, offered in 1:18 and 1:43 formats. Both are mounted on display plinths and reproduce the car’s more overt functional elements—dive planes, side sills, fender blades, rear diffuser, and fixed rear wing—down to the detailing typically lost in translation at smaller scale.

Visually, the project owes much of its identity to London-based artist Deathspray, who created a stark, monochrome livery punctuated by bright green accents. That scheme—along with green-tinted glass and deliberately mismatched wheel finishes (green front, white rear)—has been carefully replicated on both models, underscoring how central the graphic language is to the car’s persona.

Inside, the replicas continue the theme of fidelity. Even the hydraulic handbrake lever—critical to the film’s exaggerated, drift-heavy choreography through the Crewe facility—has been reproduced, a nod to the way the car was actually driven rather than merely staged.

The collection also extends into print. Two hand-screened, individually numbered artworks capture moments from the film: one depicting a burnout sequence at the start, the other a high-angle slide through the factory floor. Both lean heavily on the same visual system as the car itself, treating the livery less as decoration and more as brand identity.

The film project began in earnest in 2025, when Bentley’s engineering and R&D teams prepared a development version of the Supersports specifically for extreme use. The idea, internally greenlit by the company’s board, was to push the model into a space closer to motorsport demonstration than conventional automotive advertising. The Crewe campus became the set for what the brand has informally dubbed “Pymkhana,” a direct nod to the gymkhana driving format popularized in modern stunt driving culture.

Production versions of the Supersports are expected to begin rolling off the line in late 2026, with first customer deliveries slated for early 2027. Availability will be limited to select markets, including the UK, EU27, Switzerland, Turkey, the United States, Canada, Australia, New Zealand, and several key Gulf and Asia-Pacific regions.

What ties the entire effort together is less the product itself than the positioning: a luxury marque increasingly willing to frame performance not as refinement, but as spectacle.