Netflix's Stranger Things: Tales From ‘85 Happy Meal
Netflix / McDonald's
Netflix has announced its collaboration with McDonald’s to celebrate the release of Stranger Things: Tales from ‘85, out now.
The new animated series, Stranger Things: Tales From ‘85, returns to the iconic world of Hawkins, Indiana, taking place between the second and third seasons of the original series. It depicts the children – Eleven, Mike, Will, Lucas, Dustin, and Max – as they confront new monsters of the Upside Down, and unravel a "paranormal mystery terrorizing their town.”
What better way to celebrate than to partner with McDonald’s to bring the ‘80s nostalgia to children’s Happy Meals?
With each Stranger Things: Tales From ‘85 Happy Meal, other than the standard food and drink choices, will come with a custom Stranger Things: Tales From ‘85-inspired Happy Meal box, One of 12 (depending on market) collectible character toys, a Stranger Things activity book, and a QR code that unlocks a digital experience and interactive game where fans help save Hawkins (and McDonald’s) from the monsters.
According to Netflix, “Mysterious monsters have spread across Hawkins – and now the creatures have taken over a beloved local hangout: McDonald’s. Luckily, Dustin and the gang have formed the Hawkins Investigators Club, but they can’t defeat this new threat alone. That’s where you come in.
To bring the mission to life, a campaign spanning linear, digital, and social uses original animation drawn directly from the show’s distinctive visual style in commercials that drop fans right into the heart of the action. Every touchpoint is designed to make you feel like part of the crew.”
By scanning the QR code included with every Happy Meal, taking fans to play an interactive game where they come face-to-face with the creature.
It starts on May 5 in the U.S. and will roll out to Singapore, Norway, Australia, Germany, Portugal, Italy, India, and Korea in the coming weeks.
Stranger Things: Tales From ‘85 Happy Meal Global Availability:
This is not the first time the fast food franchise has teamed up with the giant streaming service. They recently worked with Netflix’s Academy Award-winning animation KPop Demon Hunters for their Adult Meals. According to Morningstar Inc., an investment and research firm, the sales from the KPop Demon Hunter meals could “potentially reach $100 million,” especially since the meals come with random collectible photocards.
Since its debut in 2021, Netflix’s Stranger Things has become one of Netflix’s most popular franchises, generating over $1 billion in revenue and spawning multiple productions, events, and merchandise deals. Stranger Things’ collaborations have included LEGO, Nike, Converse, Eggos, Broadway, and more. It made sense that the popular franchise would want to work with McDonald’s.
Stranger Things: Tales From ‘85 is out now on Netflix.
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