‘Obsession’ Was Reportedly Scheduled For A June 2 Digital Streaming Release

Because of the film’s monster reception by the audience, Focus Features, not surprisingly, is breaking with its standard 17-day theatrical-to-digital streaming window for Obsession, according to World of Reel. The publication reported that Focus Features originally had the film scheduled for a June 2 release on digital streaming via premium video on demand.

The intended release date makes sense, given that the specialty feature arm of Universal Pictures has implemented the 17-day PVOD release pattern for many of its titles in the past couple of years. Among the studio’s films released on PVOD after 17 days in theaters are Michelle Dockery’s Downton Abbey: The Grand Finale, Aubrey Plaza and Margaret Qualley’s Honey Don’t! and Hugh Jackman and Kate Hudson’s Song Sung Blue.

While changes have been afoot by Universal Pictures with the studio’s theatrical-to-PVOD window since March, the digital release strategy for Focus has largely remained the same. In March, Universal extended its theatrical-to-PVOD window for all of its titles from as little as 17 days — M3GAN 2.0 and Five Nights at Freddy’s 2 followed the pattern in 2025— to five weekends in theaters (or 30 to 31 days) before its films arrive on PVOD (which is typically on Tuesdays).

Massive hits like Universal’s The Super Mario Galaxy are given a bigger theatrical-to-PVOD window, of course, because of increased theatrical demand, so it didn’t appear on digital streaming until May 19, 49 days after its April 1 theatrical release.

The Super Mario Galaxy Movie’s PVOD release is essentially a peek into Universal’s near future when it comes to streaming. At the time of Universal’s March announcement about the five-weekend theatrical-to-PVOD window, the studio noted that the release cycle would increase to 45 days in 2027, while Focus titles could still come out on PVOD in as little as 17 days after opening in theaters.

According to World of Reel, Obsession, despite being a Focus title, is expected to its parent studio’s future 45-day theatrical-to-PVOD window, which would put the digital release at somewhere around June 23.

However, since nobody really saw the Obsession storm coming, don’t be surprised if its digital release is pushed back even further if the indie horror sensation continues to over-perform.

If Obsession has proven anything in the past three weeks, its business pattern is anything but predictable. As such, the only way you can count on seeing the film now is in theaters.