Elon Musk's xAI is reportedly leaning into explicit content generation as a core driver of its Grok chatbot traffic and adult content now accounts for the majority of the platform's activity, according to a Wednesday report from The Information.
A silhouette with a Grok logo displayed in the background.
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The report claims xAI is actively doubling down on its explicit video and image-generation tools and that adult-content dominance extends into Grok's coding model, which The Information reports frequently receives requests for pornographic material.
Well over half of Grok's overall traffic is driven by pornographic images and videos, adult role-play chats or other such activity, according to the report, which Vital Knowledge analyst Adam Crisafulli called "a desperate attempt for relevancy."
The move comes as xAI has "fallen further behind” competitor chatbots from Anthropic, OpenAI, Google and Meta, per Crisafulli, and Grok recorded the largest drop in web traffic of any single AI model this year, Similarweb data shows.
22%. That’s the drop in Grok web traffic between January and May, according to Similarweb, more than any other major chatbot. Similarweb’s data doesn’t include interactions with Grok through X, Musk’s social media site.
xAI has already faced legal scrutiny in the EU, India, Brazil and the U.S. over its practices and oversight, including one suit in California alleging that images and videos of three teenage women, two under the age of 18, were altered by a Grok user in overtly sexual ways. Grok’s image tools have been used to “undress” photos of real people—often without their consent—and reports describe large-scale circulation of sexualized deepfakes of women. Multiple watchdog reports and media investigations allege that Grok’s safeguards have failed in cases involving sexualized depictions of minors or “child-like” imagery, and protections (like “Kids Mode”) have been criticized as ineffective.
Musk has said he is “not aware of any naked underage images generated by Grok.”
xAI, which was merged with Musk's SpaceX in February to become the world's most valuable private company before going public earlier this month, launched Grok as a direct competitor to ChatGPT, Claude and Google's Gemini. Musk positioned it as a less restrictive alternative to those platforms, but the company has struggled to close the gap with Anthropic, OpenAI, Google and Meta—all of which have continued to release more powerful frontier models. While traffic to Grok has slowed significantly this year, Claude’s traffic has grown an explosive 369% in the same period and Deepseek (44%), Google's NotebookLM (43%) and Gemini (40%) have also grown, according to Similarweb.
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