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Paramount Pictures
The Wayans Bros.’ Scary Movie opened at No. 1 with an estimated $55 million in domestic ticket sales over the weekend, and thanks to its studio Paramount Pictures’ new theatrical-to-streaming window, audiences will get a bit longer to see the film on the big screen.
The sixth film in the Scary Movie franchise opened in theaters on Friday. It marks a reboot of the hit comedy franchise, which kicked off in 2000 with Scary Movie and ended in 2013 with Scary Movie 5. Directed by Michael Tiddes, the new Scary Movie stars Damon Wayans Jr., Marlon Wayans, Shawn Wayans, Anna Faris and Regina Hall.
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Like previous releases in the franchise, the new Scary Movie is a send-up of modern horror hits, including M3GAN, Terrifier, Get Out, Weapons, Sinners, Longlegs and Scream, among others.
The new film is written by Marlon Wayans, Shawn Wayans, Keenen Ivory Wayans, Craig Wayans and Rick Alvarez.
Marlon Wayans in "Scary Movie."
Paramount Pictures/Quantrell Colbert
At the 2026 CinemaCon convention of theater owners in mid-April, Paramount and Skydance CEO David Ellison announced that effective immediately, the studio was going to implement a 45-day window from the time Paramount Pictures’ films open in theaters to the day they arrive on digital streaming via premium video on demand.
Prior to the announcement, Paramount’s films were made available as soon as a month after they opened in theaters. So, for example, the studio’s hit slasher thriller Scream 7, which opened in theaters on Feb. 27, pivoted to PVOD just over a month later, on March 31.
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While Scary Movie will likely follow Paramount Pictures’ new streaming strategy, there is a remote chance that it could debut a little later than July 14. However, a longer theatrical window is rare for the studio, and generally has been reserved for mega-blockbuster releases from the likes of Tom Cruise, who champions the big-screen experience and has the clout to demand longer theatrical engagments.
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Marlon Wayans in "Scary Movie."
Paramount Pictures/Quantrell Colbert
Since Scary Movie is a Paramount Pictures release, the Pay-1 window for the film on subscription streaming services belongs to Paramount+.
Prior to Paramount Pictures’ implementation of its new 45-day theatrical-to-PVOD window, it would take about a month after the studio’s films debut on PVOD to arrive on Paramount+. However, since Scary Movie is the first major release under Paramount’s new theatrical-to-PVOD strategy, a new theatrical-to-SVOD pattern has yet to be established.
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However, the May 28 release date for Scream 7 on Paramount+ may be a telling sign that Paramount has quietly implemented a 90-day theatrical-to-SVOD window since the film was released on the big screen on Feb. 27. Should Scary Movie follows that same pattern, it could arrive on SVOD on Paramount+ as late as Sept. 3.
Rated R, Scary Movie is new in theaters.
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