James Cridland

James Cridland is Editor of Podnews, the daily podcast newsletter. As a radio futurologist, he is a writer, consultant and public speaker on radio’s future.

Cridland has worked in audio since 1989 as an award-winning writer, radio presenter, and internet strategist.

In 2025 he was awarded the inaugural Ambies International Impact Award from The Podcast Academy. He is an Associate Member of the International Academy of Digital Arts and Sciences, and was made an Honorary Life Member of the UK’s Student Radio Association. At Virgin Radio, his team won two Webby Awards in 2005 (both the judges’ Webby Winner and the People’s Voice winner). He has won a number of London International Awards for his copywriting.

Cridland launched the world’s first streaming radio smartphone app in March 2005 for the original Virgin Radio in London, launching the first daily podcast from a U.K. radio station earlier that year.

In 2007 he joined the BBC, achieving a dramatic increase in the audio quality of the BBC’s online radio streams, and heading up the team that re-architected the BBC’s websites for TV and radio programs.

He was an advisor to podcast host Captivate until its successful acquisition by Global in December 2021. Born in the UK, James lives in Brisbane, Australia with his wife, daughter and dog.

In January 2026, Cridland wrote on his blog: “I think that the rush to video is possibly the biggest lowlight, not just for last year, but the biggest lowlight in the last five years of the industry. It’s just such a short-sighted move, if you’ll pardon the pun, and I just think it’s wholly and truly the wrong thing.”

“Cridland continues: ”Those people that can afford the video are doing great guns in terms of ad revenue: but that’s not podcasting, that’s something else, that’s making telly. And if you want to go and make telly with your stuff, then do, and compete with all the other people making telly. There’s nothing wrong with that. But please don’t call it podcasting and confuse the public out there."

“James Cridland isn’t just a journalist and the editor of Podnews, he’s a consistent, trusted voice in podcasting,” notes Greg Wasserman, Head Of Relationships at RSS.Com and creator/host of Podcast Network Insights. “He works tirelessly to inform and educate across the entire landscape, while actively pushing the medium forward and holding the industry to a higher standard.”

With a virtual hydroelectric dam of brilliant minds in podcasting, I think James Cridland stands out as “podcast astrophysicist,” He knows where podcasting belongs in the media universe.

His quote – "Podcasts are something for your ears while your eyes are busy." – is the intellectual scaffolding for the industry and for the consumers of podcasts.

Tom Webster

Tom Webster is a renowned audio researcher, author, and partner at Sounds Profitable, specializing in podcast audience growth and insights. With over 25 years in media research, he previously led research at Edison Research (notably the Infinite Dial studies) and is widely recognized for his work in advancing podcast monetization and analytics.

Webster is often described as a top expert in understanding listener behaviors and helping creators and networks build sustainable, high-reach audio content.

I’ve spoken with Tom and it’s evident that data is putty in Tom’s hands, or, more accurately, his brain. Tom knows where to find data, the right cohort to sample, survey, or observe, and then draw conclusions from the data. It’s entirely possible that Tom Webster is an example of one of Rogan’s super-intelligent AI beings.

Here’s a taste of his most recent research from Sounds Profitable. “In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio. Based on the largest public study of podcasting in America, surveying over 5,000 Americans ages 18+, this report profiles who Audio Primes are, how they listen differently, and why they matter for everyone building (or buying) in the podcast space. They’re younger, more educated, higher-earning, and fiercely loyal — and they act as the word-of-mouth engine driving podcast discovery. Download the full report, sponsored by our friends at RSS.com, to explore the data, charts, and strategic takeaways behind one of podcasting’s most important audiences.”

If you want to know who’s listening to podcasts, who’s watching podcasts, and why they are doing it and for how long, Tom Webster is akin to a human data center, only without the huge drain on the electrical grid.

Arielle Nissenblatt

If Tom Webster is the data guru of podcasting, Arielle Nissenblatt is podcasting's artistic muse.

While there are many people who are in love with being in the podcasting industry, Nissenblatt loves podcasting. Here is her short origin story: "I was stuck in traffic one day in Los Angeles and realized that podcasts were helping me through the commute. Though I loved her five favorite podcasts, I wanted more. I asked friends to share their favorites, and their friends to share their favorites. Quickly, the movement grew. Now, we send a weekly email with a theme and five podcasts on that theme -- each week curated by a different person -- to thousands around the world."
As a consequence, Nussenblatt founded EarBuds Podcast Collective in 2017. EarBuds is a weekly podcast recommendation engine that sends a newsletter with a theme and five podcast episodes on that theme, and each week is curated by a different person. Arielle has an extensive, six-year archives of podcast recommendations, and the recommendations are organized by year and then by topic.

Arielle has teamed for Ned Donovan for the last three years on an award-winning shortform podcast called Arielle And Ned’s Daily Tips. covering an eclectic range of tips that touch on various aspects of life. From personal hygiene and car maintenance to uncovering the best music gems and mastering the art of waking up early, Arielle and Ned explore it all.

“It doesn’t matter if you have 100 downloads an episode or 100,000 downloads an episode, Arielle will take time out of her day and sit down and help you because she wants to. She won’t keep any secrets, she shares everything she knows and her entire heart with everyone,” says Tink Media Founder and CEO Lauren Passell in an interview. Lauren is a frequent collaborator with Arielle. “She knows the entire history of podcasting because she’s a history nerd but she also understands what was acquired when and it’s because she’s fascinated. It’d be a lot for any of us to master one of these skills. She’s mastered all of them because she’s so authentically in love with this industry."

Nissenblatt is also a podcasting consultant, but also thrives as a cheerleader and missionary for podcasting. Recently, she has worked with Chris Colbert, CEO of DCP Entertainment, a podcast network that gives a platform to people of color, women and LGBTQ+ communities, as well as highlighting stories around mental health, disability and overcoming adversity.

As a cheerleader and motivational spirit guide, Arielle has traveled around the U.S. and the world speaking at conferences and meeting with local podcasters and dispensing encouragement and sage advice to aspirational, novice, and even veteran podcasters.

Influential versus Thought Leader

Keep in mind that a thought leader is not synonymous with influential. Spotify CEO Daniel Elk is influential. A thought leader? Let's give that a second thought. How about the big podcast networks? Thought leaders?

Counterpoint the concept of domineering corporations as thought leaders against a podcaster whose influence can be felt in one minute once a week. One Minute Podcast Tips is designed for people who want to be better podcasters. Considering that millions are either podcasting now or have tried their hand at podcasting, that's a potentially large and motivated audience.

Host Danny Brown makes good on his promise to help people "be a better podcaster in just a minute a week."

Brown is the Head of Podcaster Support and Experience at Captivate.fm, "the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster."

Finally, there is the thought leadership from two women who found a solution to a problem that had nagged podcasting since its inception. Here is Jenn Trepeck, co-founder of the PPA: “There is no industry organization whose primary purpose is to serve Podcast Service Professionals. The PPA, the industry's only non-profit 501c6 trade association, is committed to setting and maintaining the standard of what it means to be a successful podcast service professional who serves podcasters. The PPA believes collaboration is the key to success in the podcasting industry. ”

PPA co-founder Traci DeForge adds: "We’ve collected specific feedback around the following fundamental needs for this association as a way to support qualified freelancers and independent contractors to scale and grow their businesses, provide a resource directory, develop future thought leadership in the industry,
streamline industry standards, and unite podcast service professionals for extended collaboration and connection."

You don not have to be in the Podcast Hall Of Fame to be a thought leader in podcasting. For example, Sound Judgment by Elaine Appleton Grant introduced a new term called “hostiness,” which are the skills needed to be a good podcast host.

On her podcast, Grant deconstructs an episode of a show with her guest. It’s not just a revealing conversation about the art and craft of audio storytelling, it’s a sound-rich narrative interview: Grant plays back clips from
her guest’s podcast. The show explores the storyteller’s creative choices in a “living learning lab.”

It’s podcasting stress testing its professionalism, standards, and commitment to its listeners and viewers.

These three Podcast Hall Of Fame inductees have supported the industry in innumerable ways. James Cridland informs fans, podcasters, and industry professionals what’s happening in the industry. Tom Webster analyzes the data, the trends, and extrapolates what’s important, and Arielle Nissenblatt is like a “boots on the ground” ambassador, helping podcasters find their way, and podcast fans discover new podcasts.