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Cubs Decline To Apologize After Controversial Spanish Bro...
Peter Chawaga · 2026-06-14 · via Forbes - Business
Cincinnati Reds v Chicago Cubs

CHICAGO, ILLINOIS - MAY 27: Chairman Tom Ricketts of the Chicago Cubs looks on before the game between the Chicago Cubs and the Cincinnati Reds at Wrigley Field on May 27, 2023 in Chicago, Illinois. (Photo by Quinn Harris/Getty Images)

Getty Images

A fall in the standings took up much of the attention around the Chicago Cubs this week, but an off-field issue from their recent series against the San Francisco Giants is generating some criticism from media observers as well.

The issue stemmed from seating arrangements at Wrigley Field during San Francisco's road trip to Chicago for a recent three-game set, some of which was aired nationally by ESPN. And in the latest update, the Cubs have sparked some further debate about their treatment of the Giants’ Spanish-language broadcasting team.

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"The Giants are one of just four teams with Spanish broadcasters who cover the full 162-game schedule, including traveling to all 81 on the road — and sometimes they get a rude reminder of where they rank in MLB’s broadcast pecking order,” John Shea reported for The San Francisco Standard.

The Giants’ Spanish-language broadcasters made the trip to Wrigley Field and called the series opener from a primary press booth at the stadium.

“But ESPN radio dropped into town to broadcast Saturday’s and Sunday’s games, so the Cubs bumped the Giants’ Spanish broadcasters to an area way up in the press box rafters where much of the field including first base and second base isn’t visible,” Shea added.

That decision drew criticism on social media, but the Cubs recently declined a chance to apologize for the decision.

“The San Francisco Giants’ Spanish-language radio broadcast team was provided a designated space in the Wrigley Field press box for all three games of the Giants vs. Cubs series,” Cubs senior director of communications Jennifer Martinez said, after initially refusing to comment, according to the Chicago Sun-Times’ Jeff Agrest. “This space is regularly used whenever additional seating is needed.”

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Though the team attempted to dismiss the controversy with that response, Agrest noted that the statement did not include an apology for relegating the Spanish-language broadcasters in favor of their English-speaking counterparts.

"There likely was little they could do to rectify the situation in the cramped space,” Agrest added. “But declining to acknowledge that, or apologize for the inconvenience, casts the club in a bad light."

The incident drew attention because of the Giants' longstanding commitment to Spanish-language coverage and the importance of those broadcasts for fans throughout Northern California and beyond, as Shea noted.

And while the Cubs indicated that the seating location is routinely used when additional press box accommodations are required, critics like Agrest have argued that the delay of any public acknowledgment and lack of an apology has become a larger story than the seating issue itself.

Absent further comment from the organization, the discussion surrounding the treatment of traveling Spanish-language broadcasters is likely to continue even after the Giants and Cubs have moved on from the series itself.