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There is a woman in Colorado who, at the end of last year, started a TikTok account about not knowing what she wanted to do with her life. She had no plan beyond documenting the journey on social media. She also had a garage, some thrift store furniture finds and a willingness to film herself figuring it out in public. By April, she has amassed more than 100,000 followers on TikTok and 278,000 on Instagram — accounts she launched the same day.
Jessi Jean is a former health coach who spent seven years building a business supporting women through binge and emotional eating recovery. She was good at it. She was known for it. And then, slowly, she wasn’t sure she wanted to do it anymore. Not because it wasn't meaningful — it was — but because she had nothing left to give it.
Jessi Jean's Tik Tok
Jessi Jean
"I just got to a total breaking point," she told me over Zoom. “And what was really scary was I still don't really know exactly what's next.”
What Jessi Jean has done since is something that would have seemed strange even five years ago: she started over, in public. She began flipping furniture she found at thrift stores and posting the process on on social media. She launched both her Tik Tok and Instagram accounts under the banner of being, in her words, “in my career-confused era.”
Her first sale — a refurbished dresser — netted $800. She told me it felt more fulfilling than bringing home thousands of dollars while emotionally drained. That's not a statement about money. It's a statement about what work is supposed to cost us.
The career-confused era has become a cultural shorthand for a specific kind of professional vertigo: the sensation of having done everything right and still arriving somewhere that doesn’t feel right. It shows up in comment sections, group chats and LinkedIn posts with a regularity that suggests something larger is happening beneath the surface.
It is easy to read this as a generational crisis — another chapter in the ongoing narrative about millennials failing to launch, or Gen Z refusing to commit, or younger workers lacking the grit their parents supposedly possessed. That reading is wrong.
What looks like confusion may actually be a rational response to a system that quietly stopped delivering on its promises.
Herminia Ibarra, the Charles Handy Professor of Organisational Behaviour at London Business School, has spent decades studying career transition. In a 2026 paper with Sarah Wittman and Kendall Smith, she argues that contemporary careers are increasingly marked by nonlinear transitions that require a fundamental renegotiation of professional identity.
Ibarra’s central argument, laid out in her book Working Identity and updated for a second edition in 2023, is that conventional wisdom about career change has it backwards. Most people believe you must first know what you want before you can act. Ibarra’s research suggests the opposite: knowing is the result of doing. You don't figure out what you want by sitting with the question. You figure it out by trying things — new activities, new networks, new ways of seeing yourself — and letting the evidence accumulate.
Jessi Jean, setting up a camera in her garage to film herself sanding a dresser she wasn't sure anyone would buy, was doing exactly this. She wasn't lost. She was experimenting.
The economic context matters here, and it is not incidental.
Bonnie Dilber is a recruiting leader at Zapier and a prominent voice on LinkedIn on the subject of hiring and workplace dynamics. When I put to her, during a Zoom call, the idea that the career identity crisis is, at its root, partly an economic problem, she didn’t hesitate.
"One hundred percent," she said. “The kind of jobs that actually give you a comfortable lifestyle — there's an increasingly narrowing set of them.”
Bonnie Dilber's LinkedIn Profile
Bonnie Dilber
Dilber pointed to something that has shifted across the last generation of workers: the jobs that were once sufficient — the ones that could support a family, allow for some saving and a house — no longer do. "I always see the example of, like, a mailman who was able to support a full family and send a kid to college," she said. “Those things are no longer possible on that kind of salary.”
Jessi Jean made the same observation, though in different language. Boomers, she argued, could survive a bad job. The economic math of their era left enough space outside of work to find meaning elsewhere. One income, relative housing affordability, the structural possibility of stability. For younger generations, that buffer has largely disappeared. Two incomes barely cover what one once did. Student debt shadows the first decade of a career. The cost of living in the cities where the jobs are has become its own full-time problem.
The result, as Dilber put it: “It puts more pressure on the job that you get. And also the type of job that you get.”
Work, in other words, has been asked to carry everything. Meaning, identity, financial security, flexibility for caregiving, a sense of forward motion. When it stops delivering on any one of those dimensions, the fallout is not just professional disappointment. It is existential, because there is no backup plan.
For many workers, the old equation no longer holds. Real wage growth has been close to flat since 2020, student debt totals over $1.7 trillion, and housing markets remain constrained by a shortage of homes and prices that outpace typical incomes.
There is also a structural misalignment that doesn’t get named often enough. Dilber, who previously worked in education, described it simply: “We have pushed lots of people towards college. They're in huge amounts of debt. So they have to get jobs that will allow them to pay back that debt and have the lifestyle that that massive investment should have given them. And that number of jobs has stayed relatively stagnant.”
The same people being told they aren’t working hard enough are the same ones that were handed a set of rules — go to school, get the degree, stay loyal, climb — and then watched those rules produce diminishing returns. "There's a real disconnect," Dilber said, “between the kind of jobs people have to get in order to just survive and pay off all this debt, and what jobs are available.”
This isn’t a motivation problem. It is a math problem.
The narrative that younger workers are less ambitious, more entitled and unwilling to put in the work has followed every generation. Dilber, who identifies as an elder millennial, was blunt about it. "They said the same thing about us," she said. “I was working 60, 70 hours a week as a teacher, making $35,000 a year. And yet we'd always hear how we didn't have work ethic, weren't loyal.”
What she observes now is not apathy but a different kind of ambition — one that has internalized the lesson that institutional loyalty is not reciprocal. "I think many more Gen Z feel this need to have a side hustle, or a backup plan or a few different things in place," Dilber said. Not because they are hedging out of laziness, but because the evidence in front of them suggests that betting everything on a single employer is, at best, naive.
Jessi Jean had her own version of this observation. In the comments on her viral video, she heard from Gen X workers who said they felt it too — but with fewer years left to act on it. And from Gen Z, she read not entitlement but apathy of a different kind: the apathy of a generation that watched the one before it grind, and decided the math didn’t work.
"Why would I do what you're doing that obviously isn't working for you?" she paraphrased. "So I'm either going to demand more, or I'm just going to put up firmer boundaries."
None of this is to say that confusion is comfortable. It isn't. Jessi Jean was candid that the decision to start over, without a clear destination, involved considerable internal resistance. "Nothing about it logically made sense," she said, “and yet there was still this pit in my stomach. Like, I had this gut knowing that it would be okay.”
What made her decision palatable, eventually, was something Ibarra’s research has documented across hundreds of subjects: clarity comes after the action, not before it. "We have to take that first step before the next one becomes clear," Jessi Jean said. Since she started posting, opportunities have emerged faster than she anticipated — brand partnerships, speaking requests, a growing community of people who recognize themselves in her story.
Ibarra calls the in-between period liminality — a psychological state in which the individual has released one professional identity before arriving at the next. It is, by design, uncomfortable. It is also, her research suggests, structurally necessary. The confusion is not a detour. It is the process.
For employers, Dilber offered a reframe. The question is not why workers are less committed. The question is what commitment actually requires — and whether companies are holding up their end.
"If people felt like committing to a job would result in growth and financial security and a better life for their kids than they had for themselves," she said, “then people would commit to a workplace. But they don't feel like it's going to be reciprocated.”
She described a community of professionals who gather informally to talk about balancing side hustles with full-time work — not in secret, not in shame, but openly. Her observation was that companies willing to normalize this reality, rather than pretend it doesn't exist, will have an easier time retaining people. "Workplaces that actually give employees support and normalize it," she said, “are probably going to have an easier time keeping their employees engaged.”
The career-confused era, in other words, is not a workforce problem for companies to manage. It is a signal. And the companies paying attention are the ones asking what it’s pointing at.
Toward the end of my conversation with Jessi Jean, I asked her why she put the smiley face in her TikTok and Instagram bios — in my career-confused era :) — and whether she had found genuine joy in the uncertainty.
She was honest. There had been meltdowns, she said. But the smiley face was intentional, not performative. It was about something she had learned in her years working with women navigating shame around food and body image: that when people feel seen, the first thing that shifts is the shame.
"We all think we're alone," she said. "And I think when people feel seen and acknowledged for whatever is true for them, that's a huge feeling of relief."
The career-confused era is large enough to hold 378,000 followers accumulated in five months across two platforms. Large enough to cross generations, industries and income brackets. Large enough to include high earners who can’t tell their subordinates they feels stuck and the woman who quit her business to film refurbishing dressers in her garage.
It is not a crisis. It is a lot of people, at the same time, noticing that the story they were told doesn’t quite match the one they're living — and starting, carefully and publicly and without a guaranteed ending, to write a different one.
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