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Forbes - Consumer Tech

This Unhackable Quantum Navigation System Is The Size Of A Loaf Of Bread Apple At 50 — A Leadership Shift And An AR Future We Are Under-Investing In Robotics ... 90% Of Humanoid Robots Are Made In China Ditch The Apple White: Beats Expands Colorful Cable Line-Up With New 10-Foot Option Satechi’s New ChargeView 140W Desktop GaN Charger With Real-Time Display The Hasselblad In Your Pocket: Oppo’s Find X9 Ultra Challenges The Galaxy S26 Ultra There's No Such Thing As Brain Honey How AI Agents Could Rebuild Fashion’s Visual Production Layer QClaw Goes Global. The Agent Built Itself In 5 Days Apple’s Tim Cook Exit Hides A $4 Trillion Agentic AI Power Move EZQuest Reveals A New Line Of Pro Series USB-C Hubs For MacBook Neo Samsung Galaxy Z TriFold 2 Already In The Works, Report Claims Apple Revealed New Siri Release Date For iPhone, Latest Report Claims How Arcani’s HARK Is Designed For Modern Battlefield Acoustics The Newest Trend In Tech Embraces Femininity And Fun Samsung’s 75R95H Ushers In A New World Of LCD TVs New Apple iPhone Fold Design Pushes Smartphone Rivals To Go Wider And Taller iPhone 18 Pro Report: Four New Colors Leak As Apple Cancels Popular Shade Nothing’s Design-Led Strategy: Carl Pei Reveals The Tech Brand’s Philosophy iOS 26.5 Release Date: When To Expect Your iPhone Messaging Upgrade Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion Android Circuit: Samsung Raises Galaxy Prices, Oppo Pad Mini Teased, Microsoft Closing Outlook App Apple Loop: iPhone Fold Launch Dates, iPad Air Upgrade, iPhone 18 Pro Specs Comcast $117.5 Million Breach Settlement — Are You Eligible? 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Soundcore Liberty 5 Pro Are First Earbuds To Set Guinness World Record
Benny Har-Even · 2026-05-30 · via Forbes - Consumer Tech
Anker Thus AI chip

It seems surprising that it took this long, but the Thus AI chip is the first “large model compute-in-memory” AI chip to be integrated into earbuds for audio.

Anker

Soundcore Liberty 5 Pro Series Are First Earbuds To Receive Guinness World Record

Back in the day, I recall Guinness World Records being given for important feats, such as how many people could squeeze into a mini. Soundcore, however, the audio brand of electronics manufacturer Anker, has received one for its new Liberty 5 Pro and Liberty 5 Pro Max headphones.

The record was awarded to Anker for its new Liberty 5 Pro earbuds for the “highest speech quality score” for true wireless stereo (TWS) headphones, as tested by an independent laboratory. This refers to the earbuds’ “Whisper Clear call” feature, which uses eight microphones, a 10-sensor matrix, and neural network processing to help separate the user's voice from noisy surroundings. Anker claims that even with 100 dB+ of noise to contend with, the person you’re talking to will still be able to clearly hear you.

The record was achieved thanks to the presence of what Anker describes as the first earbuds to ever feature a dedicated, on-board AI hardware. Dubbed the Thus AI chip, Anker says it delivers 150x more computing power compared to Soundcore’s Liberty 4 Pro earbuds.

At the product launch, Jocelyn Qian, Anker’s UK country manager, said that the Thus AI chip was designed in-house by a team based in Germany, which was done to ensure the chip was optimized for performance while maximizing battery life, which is so crucial for earbuds.

On the Liberty 5 Pro, the chip is used not only to enhance call quality, but also for more effective noise cancellation, improved audio quality and effective voice control.

Silence is Bliss

As well as call quality, the Thus AI chip is used to improve noise cancelling, applying on-chip processing with the audio captured from the eight microphones to more effectively dial out the world.

The Liberty 5 Pro Max includes a charging case featuring AI note-taking and direct access to ANC and audio settings without having to fire up the app.

Anker

Restoring Bluetooth Audio Quality

There’s also “Hear ID” AI sound enhancement to improve audio quality. The company says that the Thus AI chip has been trained on full-resolution audio to improve Bluetooth audio quality in real time, restoring 65% of the audio quality normally lost over Bluetooth.

Eliminating Voice Command Delay

Another use of the Thus AI chip it to deliver effective voice control. Normally, these commands are sent off to the cloud for processing, but on the Liberty 5 Pro, they are processed locally on the Thus AI chip. Anker says this makes them respond three times faster than normal voice control and means you can say “stop audio”, and “increase volume” without a wake word and get an instant response.

While not on board, AI also comes into play for the “AI Note Taker” feature of the Liberty Pro Max. Using microphones built into the “smart case”, you tap on the screen to record audio, which is then sent to the app for real-time multi-language transcription.

Other niceties are Multipoint connectivity, so you can switch seamlessly between three devices.

The Liberty 5 Pro is available now in four colors, Blue, White, Black and Pink, while the Liberty 5 Pro Max is offered in either Titanium-Gold or Black.

The Liberty 5 Pro and Pro Max are priced at $169.99 and $229.99 respectively and can be purchased via Soundcore.com, Amazon and BestBuy.com.

In the UK, the Liberty 5 Pros are £149.99 while the Pro Max are £199.99, from Soundcore.com/UK and Amazon UK.

Related reading:

Nuki Keypad 2 NFC: The ‘Tap-To-Unlock Feature’ You’ve Been Waiting For

Soundcore Sleep A30 Earbuds And The Evolution Of Sleep Technology

Open Ear Vs In-Ear? How These Earbuds Differ And Which Is Best