Grand Theft Autu 6
Credit: Rockstar Games
There’s so much information floating around about the upcoming release of Grand Theft Auto 6, it’s hard to know what to believe. Hopefully, I can shed some light on a few questions by telling you what not to believe. Most importantly, how much will GTA 6 cost?
There’s a price leak making the rounds. What do we make of it?
First off, don’t believe any info that suggests the base game will be more expensive than $69.99 in the U.S..
The most consistent number across multiple credible sources is $69.99 / £69.99 / €69.99 for the standard edition. A UK retail worker source first surfaced the £69.99 press pack price last week, which would map to $69.99 in the US and €69.99 in Europe.
Italian retailer Showgame then sold out of PS5 pre-orders at €69.90, which is the closest thing to a real-world price confirmation that exists right now.
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That’s three independent data points pointing to the same number, and it’s also right in line with what we’ve heard from Take-Two CEO Strauss Zelnick publicly.
From the beginning, the goal has been for GTA 6 to be "reasonably priced relative to the value delivered." Zelnick has pushed back on the idea of stuffing ads into a $70-$80 premium game.
Also, the $70 price tag lines up with what's being confirmed across the broader pre-order coverage cycle.
The $100+ headlines are almost entirely about special editions, collector's editions and console bundles — not the base SKU. Most viral posts and videos that mention $100-$150 pricing are talking about hardware bundles (PS5 console + game), collector boxes with physical merch, or rare-tier editions with extra in-game content.
GTA V launched in 2013 with three tiers: $60 base, ~$80 special edition, and ~$150 collector's edition. The GTA 6 model is widely expected to follow the same three-tier playbook adjusted up for the $70 baseline, which puts a special edition in the $80-$120 range and a collector's box pushing higher.
The number that won't be $100 is the base game, and Bank of America analysts pushing an $80 base number have not been validated by any actual retailer pricing.
No one of real authority has given a hard price number publicly, but the framing he uses is the most direct signal available. Repeatedly, we’ve heard terms like "standard premium" pricing language in the $70-$80 range and called GTA 6 "the most spectacular piece of entertainment on Earth" while assuring investors the game will be priced with value in mind.
Multiple insider leaks suggest six pre-order routes at launch: three core editions, one rare-tier edition with merch and extra content, and two console bundles with digital codes.
The most-discussed leaker on this front, DetectiveSeeds, claims to have the full pricing structure but is refusing to release specific numbers, citing potential market impacts. This too is unconfirmed.
Best Buy affiliate emails sparked a viral rumor that pre-orders would go live today, May 18, with a five percent commission window for partners between May 18 and May 21. That rumor has since been debunked by a verified distributor post on GTAForums, which confirmed Best Buy's email contained inaccurate placeholder dates.
The real next official window is the Take-Two earnings call on May 21, where Rockstar's marketing rollout is widely expected to begin in earnest. That's when fans should expect official pricing, the long-awaited third trailer and full pre-order tiers to land.
Until then, every "leak" is either a retailer error, an insider claim without receipts, or speculation from analysts trying to push a specific narrative. Stick to the $70 baseline as the credible number, treat everything else as noise, and the May 21 window will sort the rest out.
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