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Why Should John Ternus Bring Back Apple’s Revolutionary iPod?
Ewan Spence · 2026-05-05 · via Forbes - Innovation
Apple Introduces a new iPod

Apple CEO Steve Jobs delivers a keynote in 2005, announcing a new iPod (Photo by Justin Sullivan/Getty Images)

Getty Images

With the announcement that John Ternus will take the reins of Apple on September 1st, many are wondering what his Apple will look like. Will it take a different approach to investing Apple’s financial resources? Will the iPhone Fold be Tim Cook’s last offering to the community? And can he launch a product line that is truly his own?

What can Ternus do to stand out at Apple? If he wants to define his future, maybe he needs to look in Apple’s historical archive and bring back a classic?

How Did Apple’s iPod Redefine Music For A Generation?

Apple reinvented the portable MP3 player market with the launch of the iPod, accelerating the user base first with the iPod and iPod Mini before the iPod Shuffle and iPod Nano locked up the market for Cupertino. The various iPod models were some of the first Apple products to gain a foothold on Windows machines, giving the iPhone an easy on-ramp when it launched.

The classic iPod was discontinued in 2014, while the iPod Nano and iPod Shuffle lasted until 2017. Putting aside the near-iPhone-like iPod Touch, it’s fair to say that it’s been ten years since Apple had a pure iPhone in active production.

If Ternus wants an immediate ‘Just one more thing…’ moment, he should bring back the iPod.

Turning Away From Streaming Music With An iPod

There is a growing movement to move away from the highly connected world of social media, with its always-on, always-guiding nature. This is especially true with music. Consumers are pushing back against streaming services and looking to own their own music again.

For some, that means going back to physical media and the worlds of CDs and cassette players to be completely free of the digital world. For many others, the halfway house of standalone MP3 players balances cutting the internet connection with retaining many of the advantages of modern consumer electronics.

Who Is Buying New MP3 Players In 2026?

A glance at online emporiums such as Ali Express shows a wide range of standalone MP3 players with modern features on sale. Devices like the Innioasis Y1 offer high-capacity internal storage and replaceable SD cards, Bluetooth audio support, a wide range of modern audio codecs, and various options for theming and alternate firmwares and operating systems.

They also look remarkably like the older iPod Classics and iPod Nanos from a bygone era, tapping into nostalgia while bringing the experience up to 2026 standards, albeit with a more ‘do it yourself’ attitude than the smooth pipeline from iTunes to iPod.

There is clearly a modern market for standalone MP3 players. Intelmarket suggests the MP3 market in 2024 was around 3 million devices sold, and there is a clearly defined segment that can be targeted:

"Despite the dominance of smartphones for music playback, a dedicated market for high-fidelity MP3 players persists. Audiophiles and music enthusiasts continue to drive demand for devices that offer superior digital-to-analogue converters (DACs), powerful amplifiers, and support for lossless audio formats like FLAC and DSD, which smartphones often compromise on.:

Can You Buy An iPod In 2026?

While Apple no longer sells any iPods, that doesn’t mean that you can’t buy yourself an iPod. There is a thriving resale market, and prices continue to remain high. The popular models could be between fifteen and twenty years old, and consumer electronics from the first decade of the century have to contend with degraded batteries, brittle plastic, dry solder joints, and very high levels of wear and tear. Caveat emptor indeed.

Prices remain high throughout the second-hand sites. From the smallest iPod Shuffle to the behemoth 160GB seventh-generation iPod Classic, the demand for Apple’s portable music players means they have retained their value.

You Can Buy A New iPod In 2026, After A Fashion

There is a way around that. Refurbished iPods are available from both individuals and small electronics retailers. As well as a general check of the internals, these refurbs can come with brand-new external cases, new batteries, replacing spinning hard drives with flash SSDs, and higher-quality Digital-to-Analogue Converters for improved sound.

These modded iPods are sought after by audiophiles and consumers alike and arguably represent the pinnacle of modern MP3 players.

It’s Time For The iPod To Return

There is demand for standalone MP3 players. There is demand for various iPod models across generations. And there is demand to add new capabilities to the hardware with modern specifications.

The media player market was fractured before the launch of the first iPod. They had short battery lives, cramped screens and awkward controls, and that was before you fought the hurdle of ripping your CDs and getting the files onto the devices.

Apple came along and solved many of these issues with the first iPod, and PC connectivity followed shortly. Steve Jobs unified the market in Apple’s own image, and you can draw a straight line from the iPod through to the iPhone’s market strength today.

Is it time to bring that same clarity to the market in 2026? These issues need to be solved once more, and Apple is best placed to do just that.

What Would A 2026 iPod Look Like?

It would have to be a minimalist product. The macOS Music app could load the 2026 iPod drawing from personal collections and the Apple Music library (thus ensuring the iPod plays a subversive role in bringing consumers to Apple’s cloud), but once disconnected, it should be an offline player, accessing only what was consciously transferred.

There’s an argument that Apple should offer two models, one with significant storage to carry a full music collection, and a second with limited storage - perhaps as low as the 8 GB sweet spot of the iPod Nano - to force a choice on what music to carry each day. That takes care of one of the highest costs, the rising price of storage.

It would also be a chance to bring very high-quality audio to the market. A 2026 iPod would be a niche product compared to the iPhone and its media capabilities, but it would stand for something. It would be quality without compromise, pushing the envelope in design, and opening a new market.

If Apple were to take half of the existing market with a 2026 iPod, the diminutive media player would outsell the Apple Vision Pro by one hundred percent. That really would be a classic “one more thing…” from John Ternus.